11 Reasons Schools Use Video Marketing
Video has become a powerful tool for promoting businesses, products, and services in recent years. Successful schools and academy trusts are also benefiting from using video to promote themselves to prospective students and their families. In this blog post, we will highlight the top 11 reasons video is becoming so popular in education marketing.
Visual Appeal
Video content has a unique ability to convey emotion, express personality, and create a strong visual impact. By using video, schools can showcase their facilities, highlight their unique selling points, and engage their audience in a more personal and dynamic way.
Increased Engagement
Videos have been proven to increase engagement rates compared to other types of content. They encourage viewers to stay on a website longer and share the content with others. With a well-crafted video, schools can increase their visibility and attract a wider audience.
Enhanced SEO
Video content can also help boost a school’s search engine rankings. Videos are more likely to appear on the first page of Google search results, and they can also increase the amount of time visitors spend on a website, which is an important ranking factor.
Shareable Content
Videos are highly shareable on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. By creating shareable content, schools can extend their reach and attract new audiences.
Improved Communication
Videos can be used to improve communication between a school and its stakeholders. By creating videos about school events, news, and achievements, schools can keep parents, students, and staff members informed and engaged.
Cost-effective
Creating video content does not have to be expensive. With the availability of smartphones and video editing software, schools can create high-quality videos with minimal equipment and budget. If you don’t have the expertise to create your own high quality content, or require additional support for larger projects such as your prospectus, Wave Ed offer a range of video production packages to suit all budgets, as well as the ability to create tailored services for specific needs.
Increased Emotional Connection
Videos are a powerful tool for creating an emotional connection with an audience. By telling compelling stories and showcasing the unique features of a school, videos can create a strong emotional bond with prospective students and their families.
Competitive Advantage
By using video to promote a school, it can differentiate itself from other schools in the market. Videos can highlight the unique features, culture, and values of a school, helping it to stand out from the competition.
Virtual Tours
Videos can be used to create virtual tours of a school’s facilities. This can be especially useful for prospective parents and students who may not have the opportunity to visit the school in person, or wish to narrow down their short-list before deciding to visit.
Improved Admissions
Video content can help improve admissions by giving prospective students and their families a glimpse into life at the school. By showcasing the school’s facilities, culture, and values, videos can help convince prospective students to enrol.
Effective Storytelling
Videos are an effective storytelling tool. By telling the stories of students, teachers, and alumni, schools can create a powerful narrative that resonates with its audience and reinforces its brand.
In conclusion, video is a powerful promotional and communication tool. By using video to showcase their facilities, highlight their unique selling points, and engage with their audience in a more personal and dynamic way, schools can attract new students and families, differentiate themselves from the competition, and improve their admissions.
Get in touch with the Wave Ed team today to discuss how our videography production services can support you in your journey to creating engaging content for your school, whatever the objective.